DIGITAL PHOTOGRAPHY AND IMAGING

November 28, 2024

DIGITAL PHOTOGRAPHY AND IMAGING - (WEEK 8 -10)

Week 8-10 (11/11/2024 - 28/11/2024)

AVELINE KRISTIE / 0372310

Digital Photography and Imaging / Bachelor of Design (Honours) in Creative Media

PROJECT 2B: POSTER DESIGN

TABLE OF CONTENTS

1. Lectures

2. Tutorial

3. Practical

1. LECTURES

Week 9 - DIGITAL SURREALISM

1. Realism vs Surrealism

Realism focuses on everyday, ordinary things from the real world. It avoids unusual or extraordinary topics and stays true to what feels real.

Fig 1.1 Realism Example

Surrealism builds on realism by exploring dreams and the subconscious, often distorting ordinary reality into something strange or imaginative.

Fig 1.2 Surrealism Example

Surrealism is a cultural movement centered on art forms that allow artists to express their personal ideas and thoughts. In today's digital age, surrealism is among the most popular styles in digital art.

Fig 1.3 Digital Surrealism Examples

Surrealism challenges logic, drawing inspiration from dreams and the subconscious mind. This art style, meaning "super-realism" in French, features unusual imagery and unexpected combinations.

Fig 1.4 Surrealism Example

2. Dadaism

Dadaism is an art movement that opposes war, known for its satirical and absurd artworks.

Fig 1.5 Dadaism Example

3. Salvador Dalí

Salvador Dalí was a Spanish painter and printmaker associated with Surrealism, famous for his exploration of subconscious imagery.

Fig 1.6 Surrealism Example

Inspired by Freud’s theories and the rebellious work of Dada artists, surrealists such as Salvador Dalí encouraged the use of free association and dream-like imagery.

Salvador Dali Memories of Surrealism (1971) – Georgetown Frame Shoppe

Fig 1.7 Surrealism Example

4. Ways to start creating surrealism artworks:

a. Dream-like scenes and symbolic image

Fig 1.8 Surrealism Artwork Example

b. Unexpected, illogical juxtapositions

Fig 1.9 Surrealism Artwork Example

c. Capturing your Dream

- Sketch It Out

Start with a rough sketch of your idea on paper or a tablet. Focus on the main elements without worrying about details.

- Find Reference Images

Collect images that match your vision to help bring your idea to life.

Fig 1.10 Surrealism Sketch Example

d. Mindset During Creation

- "Does this look real?"

Surrealism works best when it feels believable, even though the subject is clearly imaginary.

- Challenge Yourself

Try your best to tackle challenges. It helps you learn new skills for the future. Avoiding challenges means missing out on growth and learning opportunities.

Fig 1.11 Surrealism Artwork Example

5. Photoshop

Photoshop makes it easier than ever to create surrealist images, requiring just a modicum of photomontage skill to produce impressive results.

Fig 1.12 Photoshop Process Example

2. TUTORIAL

Poster Design Instructions:

We are tasked with designing a poster that combines photography, text, and vector art. The photographs will be provided by DPI, while the text and vector art will come from IVN. The goal is to create a composition that uses all three elements effectively.

3. PRACTICAL

1. Visual References

We were tasked with creating a poster for "Quotes of The Day." I started by looking for poster inspirations on Pinterest and considering the ideas for my design concept.

Fig 3.1 References

After conducting some research, I chose the quote "Let Your Light Shine Through The Shadow." The idea behind it is that life is filled with challenges we face daily. However, we need to show our spark and our ability to tackle these obstacles. Be original, be iconic, and shine to stand out among thousands of people.

2. Sketch and Digitization

Firstly, I did some sketches for my design concepts. After some feedbacks, I decided to go with the second sketch, since it has a better composition.

Fig 3.2 Poster Sketches

Afterwards, I began to make the digital version of my sketch.

Fig 3.3 Digital Sketches

For the poster, I used a photo from my own event, where I was the main character. I wanted to highlight the meaning of the quote, so I emphasized the word "Light" by transforming it into a light bulb, while incorporating a double exposure effect to create the illusion of "Shadow." To achieve this, I applied double exposure to my photo with the words "Shadow" and "Light." I also used a clipping mask to create a gradient effect for the text and stretched the anchor points to make the text longer. To give the poster a serious tone, I played with the filter to change the poster into black and white, drawing attention more on the word "Light."

Fig 3.4 My Portrait

Since my portrait looked too dark, I adjusted the curves and brightness to make it brighter and improve the contrast. Then, I added a double exposure effect for the word "Shadow."

Fig 3.5 Process of Making Poster Design

In the middle of the process, I came up with two designs for the word "Light." However, I preferred the second option, as the light bulb illustration expressed the word better than the first option and it also looks more unique.