DESIGN RESEARCH METHODOLOGY / TASK 4: REFLECTION REPORT & PRESENTATION

24/04/2025 - 24/07/2025 (Week 01 - Week 14)

Aveline Kristie / 0372310 

Design Research Methodology / Bachelor of Design (Honours) in Creative Media / School of Design

Task 4: Reflection Report & Presentation

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TABLE OF CONTENTS

1. Instructions

2. Final Report & Recorded Presentation

3. Weekly Feedback

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1. INSTRUCTIONS

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2. FINAL REPORT & RECORDED PRESENTATION

Fig 2.1 Final Report Compilation (PDF), Week 14

Fig 2.2 Final Compilation Presentation, Week 14

Link to Canva: https://www.canva.com/design/DAGtgDB8il8/PVFUnLCt9NVdkTKG6tR95w/edit?utm_content=DAGtgDB8il8&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Fig 2.3 Recorded Video Presentation, Week 14

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3. WEEKLY FEEDBACK

Week 02

Specific Feedback: Dr. Wong commented that my research topic idea was interesting and suitable for Task 1. She encouraged me to proceed with developing it further.

Week 03

Specific Feedback: I was advised to add one more research question and a research objective to make my research more comprehensive.

Week 04

Specific Feedback: Dr. Wong suggested adding a Background Study section to strengthen Task 1. After completing that section, she confirmed that I could start working on Task 2.

Week 05

Specific Feedback: Dr. Wong reviewed Task 1 and said it was acceptable. For the critical review, she reminded me to write in proper academic style and use correct APA citations.

Week 06

Specific Feedback: Dr. Wong explained that we could use Mendeley to search for journal articles for the critical review, but it was acceptable if some sources were not available there. She allowed me to continue working on my reviews.

Week 07

Specific Feedback: I completed Task 2, and Dr. Wong approved it without any major issues.

Week 08

No feedback (independent learning week).

Week 09

Specific Feedback: Dr. Wong advised that my survey should not be limited to friends only. It must target a broader group of young adults. She also told me not to use “university students” as the main target audience in the description for my Task 3.

Week 10

Specific Feedback: Dr. Wong recommended adding an “Other” option to one of my survey questions to allow flexible responses. She also advised me to rearrange my task 3 sections for better organization and clarity.

Week 11

Specific Feedback: Dr. Wong confirmed that my questionnaire was good enough and approved for distribution to participants.

Week 12

Specific Feedback: Dr. Wong instructed me to create charts manually in Google Sheets instead of directly copying from Google Forms. She also advised keeping explanations for each question short and clear. Each analysis section should have titles instead of the original questions, and all visuals should include figure names for clarity.

Week 13

Specific Feedback: Dr. Wong said my Task 3 was almost complete. She advised me to refer to figures in the analysis text so readers can follow easily. For qualitative quotes, she suggested using participant codes (e.g., P10) when reporting verbatim responses.