Packaging and Merchandising Design / Project 2: Innovative Packaging

10/11/2025 - 24/11/2025 (Week 08 - Week 11)

Aveline Kristie / 0372310 

Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media / School of Design

Project 2: Innovative Packaging

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TABLE OF CONTENTS

1. Instructions

2. Tasks

3. Feedback

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1. INSTRUCTIONS

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2. TASKS

Brief

Smile Surprise (Miniature Toiletries)

• Company Name: Smile Surprise
• Product: Gift packs of miniature toiletry items (e.g., shampoo, conditioner, body wash, deodorant).
• Target Market: A younger generation who want to give inexpensive presents to friends.
• Core Values: Products are produced with great concern for the environment. The packaging must focus on the 3R's: reduce, reuse and recycle.
• Packaging Goal: Design an innovative gift pack capable of holding a varying range of miniature toiletries. The packaging must:

1. Showcase the products and the concept of choice.

2. Securely deliver the product from factory to home without damage.

3. Retain shelf appeal and have a clear, attractive brand identity.

4. Consider the end of life of the packaging, focusing on the 3 R's.

5. Branding Goal: Design a logo that appeals to a younger generation.

1. Visual References and Logo Sketches

After we discuss together as a group team, we decided to do research for our concept design and compile the references we got. For the concept design, we agreed to make the brand looks playful and youthful. Our target audience will be teenagers aged between 15-20. Nevertheless, we also decided to use bright blue and yellow colour as our brand dominant colours, since they look bright, youthful, and playful, that is also suitable with our target audience too.

Fig 2.1 Visual References & Design Concept, Week 8 (10/11/25)

2. Digitization

Then, after we agreed with the design style, we began to make some sketches for the logo and the packaging. We were planning to make 4 products at first, that consist of body gel, shampoo, conditioner, and deodorant. Then, Mr. Shamsul said that the packaging for our deodorant will looks different than the other three and it might reduce the consistency, so we decided to go with 3 products: body gel, shampoo, and conditioner.

Fig 2.2 Visual References & Design Concept, Week 9 (17/11/25)

After feedback session and discussion, we finalized the logo assisted by Mr. Shamsul. 

Fig 2.3 Visual References & Design Concept, Week 9 (21/11/25)

3. Prototyping

For the next step, we proceed to make the box prototype with our first box idea. It is a simple rectangular box that I made using corrugated board and we cut the board at laser cut studio. 

 

Fig 2.4 First Prototype-making Attempt, Week 10 (24/11/25)

However, since we all thought that our packaging model is too common and not unique enough, we decided to change our packaging model, that look something like below:

Fig 2.5 New Packaging Model Design, Week 10 (24/11/25)

After that, we divided the task together. We made the new packaging dieline and also finalized our product label design.

Fig 2.6 New Packaging Dieline Design, Week 10 (25/11/25)

Fig 2.7 Final Prototype Diecut, Week 10 (25/11/25)

I made the partition part for the new packaging, and we decided to go with yellow colour, since we were planning to make the outside box to be in blue, with the same design style and pattern like our product label design. 

Fig 2.8 Product Label Design, Week 10 (24/11/25)

4. Final Prototype Design

1. Box Packaging Details

Material: Art Card 310gsm(G) 

Size:cut to size Print Colour: 4C (Front) 

Lamination: Matte Laminate (Front) 

Die cut: Complicated Die Cut + Creasing 

2. Partition Printing Details

Material : Artcard 230gsm

Size: cut to size 

Print color: 1 side  

Finishing: none

A. Box Packaging 

Fig 2.9 Final Box Dieline, Week 10 (26/11/25)

Fig 2.10 Final Box Partition Dieline, Week 10 (26/11/25)

Fig 2.11 Final Box Packaging Prototype, Week 10 (28/11/25)

B. Product Label Design

Fig 2.12 Final Products with Label Prototype, Week 10 (27/11/25)

C. Rationale

The design targets young people and uses a fun, energetic, and cheerful look. Blue and yellow give it a fresh, vibrant feel, while bold typography makes it friendly and playful. The packaging is a compact triangular box with three circular spaces to hold the mini shampoo, shower gel, and conditioner, making it convenient, neat, and enjoyable to open. It also follows the 3R principles by reducing material use and encouraging reuse with its sturdy structure. Overall, the design provides a fresh, practical, and eco-friendly solution for a miniature toiletries gift pack.

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3. FEEDBACK

Week 8: Refine the logo, then develop the packaging structure to be more convenient.

Week 9: Mr. Shamsul approved our box packaging design, so we can proceed to make the viusalization and the dieline to make the prototype. For the logo design, we can improvise the letter "e" more.

Week 10: Packaging: Make the material of the packaging thinner and design the outside cover. Label: For the label we need to keep it basic and put the name of product (shampoo etc.) closer to the logo.